Choosing between a B2B and B2C strategy is a critical decision for any travel tech startup. Understanding the nuances of each portal type is essential for long-term success.
What is a B2B Travel Portal?
A B2B portal is designed for travel agents to sell products to other agents. It focuses on commission management, credit limits, and markup controls.
What is a B2C Travel Portal?
A B2C portal is consumer-facing, emphasizing user experience, search speed, and integrated payment gateways to capture direct bookings from travelers.
